ABOUT ON.PURPOSE

Where meaning meets creation.

On.Purpose was born at the intersection of two worlds: mental health care and creative expression.

With a Masters degree in meaning-centered support and mental health,I’ve worked for years in this field, helping people reconnect with themselves in moments of doubt, crisis, or transition.

Originally, On.Purpose began as a coaching practice. But as life unfolded — through deep shifts, awakenings, and the courage to choose honesty over fitting in — it slowly transformed.

I returned to myself. And I realized that purpose isn’t just something we guide others into — it’s something we live.

What started as coaching has now become a space where creative tools, reflective products and meaningful messagescome together. Not as decoration, but as reminders of clarity, softness, and truth.

OUR MISSION

To create honest, grounded, and thoughtful tools that help people come home to themselves — gently.

We believe beauty can be healing. Simplicity can be powerful. And small reminders can change the course of a day.

Through words, art, and presence, we aim to support real-life reflection in a way that feels human, not heavy.

Hi! I am Ellen

I'm the founder of On.Purpose — and also the maker behind every print, design and written note, you’ll find here.
I’m a meaning-seeker, a creator, and someone who believes that depth and softness can go hand in hand.

This project has been shaped by my own journey: through systems that didn’t fit, through loss and remembrance, through the tension between ‘being of service’ and staying true to myself.
And what I’ve found is this: your truth is never too much. And your creativity is never separate from your calling.

Thanks for being here. I’m honored to share this space with you.

✨ What You'll Find Here ✨

  • Digital Journals & Workbooks

  • Reflection & Prompt Cards

  • Printable Wall Art & Affirmations

  • Mindfulness & Self-Discovery Tools

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